Myka Meier
Boosting Engagement for an Etiquette Expert
Brief
Etiquette expert Myka Meier tasked us with growing her social media presence across TikTok, Instagram, and Facebook. She needed content that would not only entertain but also establish her as the go-to authority on modern etiquette.
Activity
We developed a content strategy built around authenticity, using monthly UGC (user-generated content) shoots and brand partnership management to enhance her visibility. The focus was on short, informative videos, designed to spark interest and increase engagement.
Results
The results were nothing short of impressive: impressions increased by 453%, reaching 18.1 million users. Non-follower reach surged by 998%, while 27.8k new followers were gained—an impressive reversal from previous months. Four of Myka’s videos went viral, with one post reaching a remarkable 11.8 million views, firmly establishing her as a social media presence to be reckoned with.
453%
increase in impressions
18.1
million users reached
998%
surge in non-followers
27.8k
new followers gained
11.8
views from one viral post alone
