Salma Hayek
Elevating a Global Icon’s Social Media Presence
Brief
We were tasked with consulting, creating content, and managing Salma Hayek’s social media accounts. Our goal was to ensure that her online presence reflected her personal brand and aligned with her philanthropy, moral values, and strong advocacy for social justice, women’s rights, and environmental sustainability. We also collaborated closely with brands like Netflix, Gucci, and Boucheron.
Activity
We worked closely with Salma to achieve her vision and create reactive, high-quality content that not only captured her unique style but also resonated with her dedication to humanitarian causes and the organisations she supports. This close collaboration allowed us to build a platform that highlighted her work both on-screen and in the world.
Results
One standout piece of content we filmed and created for Salma achieved over 21.9 million views. Within six months, we helped grow her organic social media following by 4.5 million and gained 950 media circulations from the content we produced.
21.9
million views
4.5
million followers within 6 months
950
media circulations from the content produced