Luke Evans
Launching BDXY, a Celebrity Fashion Brand
Brief
Hollywood actor Luke Evans approached us to create and manage content for the launch of his fashion brand, BDXY. Alongside this, we consulted on his personal social media presence to ensure a cohesive narrative between his personal brand and BDXY.
Activity
We focused on editing content shared by Luke and his team, with occasional shoots to complement the material. Our strategy development for BDXY’s social media included visually engaging content that aligned with both the brand’s identity and Luke’s personal style.
In addition to ongoing strategy development and content editing, we accompanied the BDXY team to Ibiza to capture content for the brand’s exclusive launch event in collaboration with Nobu Hotel. This involved producing high-quality visuals that showcased the brand’s style and energy, while aligning with the luxurious setting of the event.
Results
In the first month, the campaign generated over 70,000 profile visits, showing immediate interest in the new brand. Across platforms, the campaign reached 1.3 million users, firmly establishing BDXY in the competitive fashion space.
70k
profile visits in the first month
1.3
million users reached across platforms