Pimentae
Launching a Fun, Creative Beverage Brand
Brief
Pimentae Drinks needed a fresh and dynamic launch for their new beverage brand. They turned to us to craft a 360-degree marketing and social strategy that captured the brand’s playful and creative essence while driving sales.
Activity
We managed social media channels across TikTok, Instagram, and Facebook, creating vibrant, high-energy content that resonated with their target audience. Our influencer management strategy was instrumental in amplifying reach, while quarterly product shoots kept the content fresh and engaging.
Results
The brand's influencer campaigns achieved a reach of 23 million in the first month alone, contributing to £450,000 in revenue and 1,950 unique customers. Pimentae’s fun and lively brand voice attracted immediate attention, and the combination of creative content and strategic marketing turned the launch into a major success.
23
Million reached in 1st month
450k
in revenue
1950
unique customers