Lusin
Driving Bookings for a New London Restaurant
Brief
Lusin, a celebrated Armenian restaurant, sought to establish a strong social media presence for their London debut. The goal? To attract diners and build excitement through both organic growth and paid strategies.
Activity
We developed and managed their social media presence across Instagram and Facebook, focusing on mouth-watering visuals, influencer campaigns, and targeted ads driving traffic directly to the restaurant's booking system. Monthly photoshoots and influencer partnerships played a key role in creating an engaging online narrative for their launch.
Results
Within the first month, Lusin garnered over 100,000 impressions, resulting in 112 direct bookings from their social media channels alone. Collaborating with 45 influencers also helped to generate buzz, with organic content amplifying the restaurant’s launch in a highly competitive market.
100k
impressions
112
direct bookings from social media alone
45
Influencers collaborated with to generate a buzz